Stefani Joanne Angelina Germanotta (/ˈstɛfəniː dʒʌrməˈnɑːtə/; born March 28, 1986), better220px-Lady_Gaga_2011_Monster_Ball known by her stage name Lady Gaga, is an American singer and songwriter. Born and raised in New York City, she primarily studied at the Convent of the Sacred Heart and briefly attended New York University's Tisch School of the Arts before withdrawing to focus on her musical career. She began performing in the rock music scene of Manhattan's Lower East Side, and was signed with Streamline Records by the end of 2007. During her employment as a songwriter for the record company, her vocal abilities captured the attention of recording artist Akon, who signed her to his label Kon Live Distribution.

Lady Gaga came to prominence as a recording artist following the release of her debut album The Fame (2008), which was a critical and commercial success that topped charts around the world and included the international number-one singles "Just Dance" and "Poker Face". After embarking on the The Fame Ball Tour, she followed the album with The Fame Monster (2009), which spawned the worldwide hit singles "Bad Romance", "Telephone" and "Alejandro". The album's success allowed her to embark on the eighteen-month long Monster Ball Tour, which later became one of the highest-grossing concert tours of all time. Her 2011 album Born This Way topped the charts of most major markets and generated more international chart-topping singles, including "Born This Way", "Judas" and "The Edge of Glory". Beside her musical career, she involves herself with humanitarian causes and LGBT activism.

Influenced by such acts as David Bowie, Michael Jackson, Madonna and Queen, Lady Gaga is recognized for her flamboyant, diverse and outré contributions to the music industry through fashion, performance and music videos. She has sold an estimated 23 million albums and 64 million singles worldwide, making her one of the best-selling music artists of all time and her singles some of the best selling worldwide.[1] Her achievements include five Grammy Awards and 13 MTV Video Music Awards. Lady Gaga has consecutively appeared on Billboard magazine's Artists of the Year (scoring the definitive title in 2010), ranked fourth in VH1's list of 100 Greatest Women in Music, is regularly placed on lists composed by Forbes magazine and was named one of the most influential people in the world by Time magazine.[2][3] In 2012, Gaga was ranked at number four on Billboard's list of top moneymakers of 2011, grossing more than 25 million dollars.

 

Basic Information

Birth name : Stefani Joanne Angelina Germanotta
Born : March 28, 1986 (age 25), New York, New York, U.S.
Genres : Pop, dance
Occupations : Singer-songwriter, performance artist, record producer, dancer, businesswoman, activist
Instruments : Vocals, piano, keyboards
Years active : 2005–present
Labels : Def Jam, Cherrytree, Streamline, Kon Live, Interscope
Website : LadyGaga.com

1986–2004: Early life

Lady Gaga was born Stefani Joanne Angelina Germanotta on March 28, 1986 in New York City to parents Cynthia (née Bissett) and Joseph Germanotta, an internet entrepreneur.[5][6] Descending from Italian and more distant French-Canadian roots, Gaga is the elder of two children.[7][8] Her sister, Natali, a fashion student, was born in 1992.[9][10] Despite her seemingly affluent upbringing in the family home in Manhattan's Upper West Side, Gaga has stressed that she did not come from a wealthy background, stating that her parents "both came from lower-class families, so we've worked for everything—my mother worked eight to eight out of the house, in telecommunications, and so did my father."[11][12]

From the age of 11, Gaga – who was raised Roman Catholic – attended the Convent of the Sacred Heart, a private all-girls Roman Catholic school on Manhattan's Upper East Side.[13][14][15] She described her academic life in high school as "very dedicated, very studious, very disciplined" but also "a bit insecure": "I used to get made fun of for being either too provocative or too eccentric, so I started to tone it down. I didn't fit in, and I felt like a freak."[16][17] Acquaintances dispute that she did not fit in at school. "She had a core group of friends; she was a good student. She liked boys a lot, but singing was No. 1," recalled a former high school classmate.[18] Gaga began playing the piano at the age of 4, went on to write her first piano ballad at 13, and started to perform at open mike nights by the age of 14.[19][20] Her passion for musical theatre brought her lead roles in high school productions, including Adelaide in Guys and Dolls and Philia in A Funny Thing Happened on the Way to the Forum.[21] She also appeared in a very small role as a mischievous classmate in the television drama series The Sopranos in a 2001 episode titled "The Telltale Moozadell" in addition to unsuccessfully auditioning for parts in New York shows.[11][22]

When her time at the Convent of the Sacred Heart came to an end, her mother encouraged her to apply for the Collaborative Arts Project 21 (CAP21), a musical theatre training conservatory at New York University's Tisch School of the Arts.[11] After becoming one of twenty students to gain early admission, she eventually lived in an NYU dorm on 11th Street by the age of 17.[21] CAP21 prepared her for her future career focus in "music, art, sex and celebrity" where, in addition to sharpening her songwriting skills, she composed essays and analytical papers on art, religion, social issues and politics, including a thesis on pop artists Spencer Tunick and Damien Hirst.[20][23][24] With CAP21, she also tried out for and won auditions, including the part of an unsuspecting diner customer for MTV's Boiling Points, a prank reality television show.[11][25] But Gaga felt more creative than some of her classmates. "Once you learn how to think about art, you can teach yourself," she said.

 

2005 - 2007 : Career beginnings
Lady Gaga (right) performing with Lady Starlight (left) at Lollapalooza 2007

Gaga withdrew from CAP21 at 19, in the second semester of her sophomore year, deciding to focus on her musical career.[26] Her father agreed to pay her rent for a year, on the condition that she re-enroll at Tisch if unsuccessful. "I left my entire family, got the cheapest apartment I could find, and ate shit until somebody would listen," she remembers.[21] Settled in a small apartment on Rivington Street towards the summer of 2005, Gaga recorded a couple of songs with hip-hop singer Grandmaster Melle Mel, for an audio book accompanying the children's book The Portal in the Park, by Cricket Casey.[11][27] She also began a band called the Stefani Germanotta Band (SGBand) with some friends from NYU – guitarist Calvin Pia, bassist Eli Silverman, drummer Alex Beckham and booking manager Frank Fredericks – in September of that year.[11][21] The band played a mixture of songs: some self-penned alongside classic rock numbers like Led Zeppelin's "D'yer Mak'er".[11] Playing in bars like the Greenwich Village's The Bitter End and the Lower East Side's the Mercury Lounge, the band developed a small fan base and caught the eye of music producer Joe Vulpis.[11] Soon after arranging time in Vulpis' studio in the months that followed, SGBand were selling their extended plays Words and Red and Blue (both 2005) at gigs around New York while becoming a local fixture of the downtown Lower East Side club scene.[21]

SGBand reached their career peak at the 2006 Songwriters Hall of Fame New Songwriters Showcase at The Cutting Room in June where Wendy Starland, a musician, appeared as a talent scout for music producer Rob Fusari. Starland informed Fusari – who was searching for a female singer to front a new band – of Gaga's ability and contacted her. With SGBand disbanded, Gaga traveled daily to New Jersey to work on songs she had written and compose new material with the music producer.[11] While in collaboration, Fusari compared some of her vocal harmonies to those of Freddie Mercury, lead singer of Queen.[28] It was Fusari who helped create the moniker Gaga after the Queen song "Radio Ga Ga". Gaga was in the process of trying to come up with a stage name when she received a text message from Fusari that read "Lady Gaga."[29] He explained, "Every day, when Stef came to the studio, instead of saying hello, I would start singing 'Radio Ga Ga'. That was her entrance song" and that the text message was the result of a predictive text glitch that changed "radio" to "lady". She texted back, "That's it," and declared, "Don't ever call me Stefani again."[29][30] The New York Post, however, has reported that this story is incorrect, and that the name resulted from a marketing meeting.[18]
Full right profile of a young blond woman, surrounded by sitting spectators in a pub. She wears a black leotard and her long hair falls around her side. With her right hand she holds a pair of video sunglasses to her eyes.

-lady-gaga


Lady Gaga performing in a bar, sporting one of her earlier looks (2008)

Although the musical relationship between Fusari and Gaga was unsuccessful at first, the pair soon set up a company titled Team Lovechild in which they recorded and produced electropop tracks and sent them to music industry bosses.[11] Joshua Sarubin, the head of A&R at Def Jam Recordings, responded positively and vied for the record company to take a chance on her "unusual and provocative" performance. After having his boss Antonio "L.A." Reid in agreement, Gaga was signed to Def Jam in September 2006 with the intention of having an album ready in nine months.[11] However, she was dropped by the label after only three months – an unfortunate period of her life that would later inspire her treatment for the music video for her 2011 single "Marry the Night".[31][32] Devastated, Gaga returned to the solace of the family home for Christmas and the nightlife culture of the Lower East Side.[11]

She became increasingly experimental: fascinating herself with emerging neo-burlesque shows, go-go dancing at bars dressed in little more than a bikini in addition to experimenting with drugs.[11][14] Her father, however, did not understand the reason behind her drug intake and could not look at her for several months.[14][30] "I was onstage in a thong, with a fringe hanging over my ass thinking that had covered it, lighting hairsprays on fire, go-go dancing to Black Sabbath and singing songs about oral sex. The kids would scream and cheer and then we'd all go grab a beer. It represented freedom to me. I went to a Catholic school but it was on the New York underground that I found myself."[23] It was then when she became romantically involved with a heavy metal drummer in a relationship and break-up she likened to the musical film Grease: "I was his Sandy, and he was my Danny, and I just broke." He later became an inspiration behind some of her later songs.[33]

During this time, she met performance artist Lady Starlight, who helped mold her on-stage persona.[34] Starlight explained that, upon their first meeting, Gaga wanted to perform with her to songs she had recorded with Fusari. Like SGBand, the pair soon began performing at many of the downtown club venues like the Mercury Lounge, The Bitter End, and the Rockwood Music Hall. Their live performance art piece was known as "Lady Gaga and the Starlight Revue" and, billed as "The Ultimate Pop Burlesque Rockshow", was a low-fi tribute to 1970s variety acts.[35][36] Soon after, the two were invited to play at the 2007 Lollapalooza music festival in August that year.[37] The show was critically acclaimed, and their performance received positive reviews.[20][35] Having initially focused on avant-garde electronic dance music, Gaga had found her musical niche when she began to incorporate pop melodies and the glam rock of David Bowie and Queen into her music.[38]

While Gaga and Starlight were busy performing, producer Rob Fusari continued to work on the songs he had created with Gaga. Fusari sent these songs to his friend, producer and record executive Vincent Herbert.[39] Herbert was quick to sign her to his label Streamline Records, an imprint of Interscope Records, upon its establishment in 2007.[40] Gaga later credited Herbert as the man who discovered her, adding "I really feel like we made pop history, and we're gonna keep going."[39] Having served as an apprentice songwriter under an internship at Famous Music Publishing, which was later acquired by Sony/ATV Music Publishing, Gaga subsequently struck a music publishing deal with Sony/ATV.[41] As a result, she was hired to write songs for Britney Spears and labelmates New Kids on the Block, Fergie, and the Pussycat Dolls.[41] At Interscope, singer-songwriter Akon recognized her vocal abilities when she sang a reference vocal for one of his tracks in studio. He then convinced Interscope-Geffen-A&M Chairman and CEO Jimmy Iovine to form a joint deal by having her also sign with his own label Kon Live Distribution, making her his "franchise player."[31][43]

As 2007 came to a close, her former management company introduced her to songwriter and producer RedOne, whom they also managed. The first song she produced with RedOne was "Boys Boys Boys", a mash-up inspired by Mötley Crüe's "Girls, Girls, Girls" and AC/DC's "T.N.T.".[30][44] Gaga continued her collaboration with RedOne in the recording studio for a week on her debut album and also joined the roster of Cherrytree Records, an Interscope imprint established by producer and songwriter Martin Kierszenbaum, after co-writing four songs with Kierszenbaum including the singles "Christmas Tree" and "Eh, Eh (Nothing Else I Can Say)".[41] Despite her secure record deal, she admitted that there was fear about her being too "racy", "dance-orientated" and "underground" for the mainstream market. Her response: "My name is Lady Gaga, I've been on the music scene for years, and I'm telling you, this is what's next."

 

By 2008, Gaga had relocated to Los Angeles in order to work extensively with her record label to complete her debut album and set up her own creative team Haus of Gaga, modeled on Andy Warhol's Factory.[30][45] The Fame was first released on August 19, 2008 to slow radio play. Gaga supported it by performing around Europe and in small gay clubs around the US in addition to being billed as a supporting artist on the North American leg of New Kids on the Block's reunion concert tour.[46][47] A sleeper hit, lead single "Just Dance" had preceded the album's release by four months but only hit the summit of the international charts in January 2009, provoking the instant success of the album, earning her first Grammy Award nomination (for Best Dance Recording) and becoming one of the best-selling singles worldwide.[46][48] Gaga achieved a greater unexpected success when "Poker Face", another sleeper hit, reached number one in most major music markets worldwide in early 2009, selling 9.8 million singles worldwide.[49][50] The follow-up single won the award for Best Dance Recording at the 52nd Grammy Awards over nominations for Song of the Year and Record of the Year.

The Fame itself was nominated for Album of the Year while winning Best Dance/Electronica Album at the same ceremony.[51] Contemporary critics lauded the album, describing it as an exploration of her obsession with fame and the intricacies of a rich and famous lifestyle, noting its combination of genres "from Def Leppard drums and hand claps to metal drums on urban tracks", the inspiration drawn from 1980s synthpop and incorporation of dance music with clear hooks.[31] The Fame went to number one in Austria, Canada, Germany, Ireland, Switzerland and the UK and appeared in the top five in Australia, the US and 15 other countries.[52][53] It also stayed atop the Dance/Electronic Albums chart for 106 non-consecutive weeks and, since its release, has sold over 12 million copies worldwide.[54] The album's success spawned many 2009 honors including Billboard magazine's Rising Star award and the accumulation of 3 of 9 MTV Video Music Awards nominations, winning Best New Artist with the video for her single "Paparazzi" gaining Best Art Direction and Best Special Effects.[55][56] In addition to being an opening act on the Pussycat Dolls' Doll Domination Tour during the first half of 2009 in Europe and Oceania, she also embarked on her own six-month critically appreciated worldwide concert tour The Fame Ball Tour which ran from March to September 2009.[57][58]

While she traveled the globe, she wrote The Fame Monster, an EP of eight songs released in November 2009. Each song, dealing with the darker side of fame from personal experience, is expressed through a monster metaphor. Making Gaga the first artist in digital history to have three singles (alongside "Just Dance" and "Poker Face") to pass the four million mark in digital sales, its lead single "Bad Romance" topped the charts in eighteen countries and reached the top two in the US, Australia and New Zealand while accruing the Grammy Awards for Best Female Pop Vocal Performance and Best Short Form Music Video.[59] The second single "Telephone", which features singer Beyoncé, was nominated for the Grammy Award for Best Pop Collaboration with Vocals and became Gaga's fourth UK number one single; its accompanying music video, although controversial, receiving positive reception from contemporary critics who praised her for "the musicality and showmanship of Michael Jackson and the powerful sexuality and provocative instincts of Madonna."[60][61] Her following single "Alejandro" paired Gaga with fashion photographer Steven Klein for a music video similarly as controversial – critics complimented its ideas and dark nature but the Catholic League attacked Gaga for her alleged use of blasphemy.[62] Despite the controversy surrounding her music videos, they made Gaga the first artist to gain over one billion viral views on video-sharing website YouTube.[63] At the 2010 MTV Video Music Awards, Gaga won 8 of her 13 nominations, including Video of the Year for "Bad Romance" (with "Telephone" also nominated), which made her the first female artist to be nominated twice for the award.[64][65] In addition, The Fame Monster garnered a total of six nominations at the 53rd Grammy Awards – equating to the amount of Grammy nominations her debut received – winning Best Pop Vocal Album and earning her a second-consecutive nomination for Album of the Year.[66][67]
Profile of a young blond woman. Her hair falls in waves up to her shoulders. She wears a purple leotard with visible sequins attached. Ample bosom, arm and leg are visible.
Lady Gaga performing at The Monster Ball Tour in 2010

The success of the album allowed Gaga to start her second worldwide concert tour, The Monster Ball Tour, just weeks after the release of The Fame Monster and months after having finished The Fame Ball Tour.[68] Upon finishing in May 2011, the critically acclaimed and commercially accomplished tour ran for over one and a half years and grossed $227.4 million, making it one of the highest-grossing concert tours of all time and the highest-grossing for a debut headlining artist.[69] Concerts performed at Madison Square Garden in New York City were filmed for a HBO television special titled Lady Gaga Presents the Monster Ball Tour: At Madison Square Garden. The special accrued one of its five Emmy Award nominations and has since been released on DVD and Blu-ray.[70] Gaga also performed songs from the album at international events such as the 2009 Royal Variety Performance where she sang "Speechless", a power ballad, in the presence of Queen Elizabeth II; the 52nd Grammy Awards where her opening performance consisted of the song "Poker Face" and a piano duet of "Speechless" in a medley of "Your Song" with Elton John; and the 2010 BRIT Awards where a performance of an acoustic rendition of "Telephone" followed by "Dance in the Dark" dedicated to the late fashion designer and close friend, Alexander McQueen, supplemented her hat-trick win at the awards ceremony.[71] Other performances may have included her participation in Michael Jackson's This Is It concert series at London's O2 Arena. "I was actually asked to open for Michael on his tour," she stated. "We were going to open for him at the O2 and we were working on making it happen. I believe there was some talk about us, lots of the openers, doing duets with Michael on stage."[72]

Nevertheless, she realized a collaboration with consumer electronic company Beats by Dr. Dre to create a pair of in-ear jewel-encrusted headphones titled Heartbeats. "They are designed to be the first ever fashion accessories that double as the absolute best sonically sounding headphones in the world," she commented.[73] Gaga also partnered with Polaroid in January 2010 as their Creative Director.[74] Excited about "blending the iconic history of Polaroid and instant film with the digital era," Gaga unveiled the first trio of new products called Grey Label: a pair of picture-taking sunglasses, a paperback-sized mobile printing unit and an updated version of the traditional Polaroid camera at the 2011 Consumer Electronics Show.[75] But her collaboration with past producer Rob Fusari led to her production team, Mermaid Music LLC, being sued in March 2010 when he claimed that he was entitled to a 20% share of the company's earnings. Gaga's lawyer, Charles Ortner, described the agreement with Fusari as "unlawful" and declined to comment, but five months later, the New York Supreme Court dismissed both the lawsuit and a countersuit by Gaga.[76][77] In addition to such strife, Gaga was tested borderline positive for lupus, but claimed not to be affected by the symptoms. The revelations caused considerable dismay among fans, leading to Gaga addressing the matter in an interview with Larry King, saying she hopes to avoid symptoms by maintaining a healthy lifestyle.


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Why Lady Gaga Sucks

“Only a non-critical audience, nourished on the watery pap of pop music
could have fallen for such tenth-rate drivel.”   –Ewan MacColl

If you want to call it party music, no harm done.  It plays great in the background of dry-hump dance parties, behind the “CHUG! CHUG! CHUG!” of keg stand chants.  Just don’t call it art.  Don’t mythologize her rise to fame.  Don’t call her an original.  And don’t pretend she’s talented.  There’s nothing new about her other than the sheer level of suck she’s managed to lower the standard of music.

Believe it or not, the quote above isn’t about Lady Gaga (although it could very neatly sum up one side of the fence).  It was actually a gibe lodged 45 years ago against a young Minnesotan folk singer named Robert Allen Zimmerman.  He had just played a booed-out set at the Newport Folk Festival.  Zimmerman was a cigarette-thin, sophisticatedly scraggly, anglofroed musician that was said to look like an “undernourished cockatoo” performing on stage.  One critic credited him with inventing the “arrogant, faux-cerebral posturing that has been the dominant style” of pop music since rock shook the jukebox.

But for a guy blamed for sullying the folk music tradition, Zimmerman, who changed his name to Bob Dylan early in his career, wasn’t an iconoclast just for the sake of raising eyebrows.  He was naturally different.  What he sang he felt, and what he felt came from what he saw happening in the world around him.  There was substance to the controversy surrounding him.  And whether you like him or not, he had a message, a sincere one, and he was the voice of a generation.
But this rancid reincarnation of Madonna with less clothing (and talent) would be harmless if everyone just agreed that she’s entertainment, not art.  Unfortunately, the critical establishment responsible for calling this crap out has somehow become warped; they’re confused about the difference between art and entertainment.

“Think of Lady Gaga as Britney Spears with a brain,“ says Jon Bream of the Minneapolis Star Tribune.  Well that’s not saying much, now is it?  “GaGa is a provocatively dressed, bleached blonde who makes irresistible, mindless dance music that packs clubs and the top of the pop charts,” Bream continues.  In only two sentences, Gaga went from Britney “with a brain” to “mindless” without the writer even catching his own folly. What’s so brainy about writing “irresistible, mindless dance music?”  And who cares if it packs clubs?  There are long lines for the toilets at those clubs, too.
Elevating her status to an artist not only confuses what MaGaga is but it also confuses what art is.

“I want to hammer it into people’s heads that pop music is legitimate art when it’s done right,” says Gaga in a recent interview by the Seattle Times.  “A good pop song can be played anywhere in the world for any kind of person, and it’s gonna make them wanna get up and [expletive] dance.”

Big Macs are all over the world, too, but no one’s calling them art.

“I have a fascination with Andy Warhol,” she explains,  “and the way he wanted to make commercial art that was taken as seriously as fine art,” GaGa says.

But Warhol, for as much as he celebrated the manufactured ubiquity of popular culture (like Campbell’s soup cans, Elvis, Monroe etc.), he was also putting a fork in it.  The way Warhol created his art (in a factory, with workers on an assembly line pressing screen prints) and the copious reproductions he produced of just one piece of art forced some uncomfortable parallels between the art world and the world of manufactured goods.  When art was put on an assembly line, the world began to ask some serious questions about what art was.

Warhol’s way of embracing popular culture drew our attention to it in new ways.  He took the complacent familiarity out of everyday things we had around us and made us hold a mirror up to the crass, commercial, corporate-sponsored societies that were beginning to overtake the world.  And even if that wasn’t his goal, it happened.  That is his legacy.

But Gaga isn’t drawing attention to popular culture in the same way.  She’s celebrating all that is wrong with it.  Where Warhol could defamiliarize a product’s effect upon us, Gaga goes in the opposite direction.  She tries to sell it back to us.  Her videos are nothing more than product placements (in a recent video, she wears Diet Coke cans as curlers), advertisements (for products and a way of life) set to really bad music.

“Music has gotten so pretentious that now it’s almost rebellious to be a pop artist,” she says.  “A lot of indie-rock bands and singer-songwriters have this middle finger up at the pop world and record labels.”

No, Gaga.  They’ve got their middle fingers up to you.  It’s easy to be a pop artist, it’s not easy to be rebellious.

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The secrets of Lady Gaga’s social media success

The woman millions of people would get to know as Lady Gaga was still mostly unheard-of when Tynicka Battle and Amina Elshahawi received a request for a proposal from the future pop star’s record label.

The two are cofounders of a company called ThinkTank Digital, and by the time they were approached in 2008 on behalf of Gaga they were already running the social media and online marketing strategies for several major music and entertainment labels.

Gaga wasn’t the first new artist they had worked with, but almost from the beginning they could see that she was unique. In an attempt to generate some early buzz they contacted an entire list of music bloggers, most of whom are bombarded with hundreds of pitches from other artists and record labels every week.

“In the first six months of the campaign we were able to secure 50 interviews with her,” Elshahawi told me. “That’s actually pretty unheard-of for a new artist … In the first six months we reached about 10 million impressions with these interviews and all the coverage that was going on with her.”

593px Gagafameball 220x222 The secrets of Lady Gagas social media successOf course today most music bloggers couldn’t hope to get access to Gaga, but in those early days the constant availability was critical. In addition to making her available for interviews, the musician’s record label released all kinds of assets that made great blogger fodder, from video clips to photos of her.

Anyone who has monitored Lady Gaga’s social media presence would agree that this early momentum has paid off: Gaga is one of the elite few to have reached a billion views on her YouTube channel. She has amassed over 30 million likes on Facebook and last year she became the “Queen of Twitter” when she surpassed Britney Spears as the most-followed user on that network.

Despite her success on Twitter, Facebook, and YouTube, much of the early focus for her social media brand was on Myspace. Remember, in 2008 the site was still neck and neck with Facebook for social dominance, and Twitter was still planted firmly within the early adopter community. By October 2009, Gaga had amassed over 700,000 friends on Myspace.

“Myspace at the time was pretty much the hub for her fan base,” Battle explained. “We worked closely with the editorial team over there to do exclusives and do interviews and special features. Imeem was a really big platform at the time, so we worked really closely with them. We had presences on Facebook and Twitter but we really stepped up the effort over time at those places.”

The two said they began shifting more of their efforts toward Facebook and Twitter at some point in 2009, though they never completely turned away from Myspace, given its early support for Gaga. Though her Facebook page is now managed by a number of people — including the star herself — the ThinkTank Digital team attributed much of the Twitter success to its authenticity. “Twitter she did handle herself, because actually at that time she made it clear that she wanted to be the one to tweet,” said Elshahawi. “She didn’t want anything promotional on her Twitter account.”

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